'Am I Bovvered?'
- researched images in the media and surveyed real teenage girls
- concern over sexualised images in all media
- encouraged a morbid preoccupation with beauty and appearance
- 4374 out of 829 stories in national and regional papers were about youth crime
- 'yobs' 591 times
- 'thugs' 591 times
- 'sick' 119 times
- 'feral' 96 times
- this has gone ups since the summer riots
- positive phrases- angel, high-achiever, model student, talented sportsman
- only used the describe dead boys and usually the victims of violent crimes
- 85% of boys surveyed said negative images in media had made them afraid of other teenage boys
- youthful search for collective identity could result in these representations being internationalised and accepted: a self fulfilling prophecy?
- Kidulthood
- Harry Brown
- Eden Lake
- Anti-youth films? Accurate to actual experiences of teenagers
- or conforming to stereotypes circulated by news, media?
- 9-14 year olds spend $300 million per year in USA
- companies are very keen to target the youth: indication of what tastes of the future will be
- Morgan Stanley: Youth are the 'vanguard of the digital revolution'
Why do adults idealise youth?
- Nostalgia- never appreciated youth when they were that age
- Empathy- adults frustrated with their lives, want to be rebels again
- Envy- teenagers don't have a career, relationship and financial burdens
- envious of adolescent sexual drive (in a sexualised culture)
- 'Juno'- do kids really talk like this?
- 'Misfits/skins'- do kids really have these lifestyles?
- aimed at teenagers?
- or at adults?
- e.g 'Ferris Bueller's Day Off'
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